In September, Pratt’s online newsletter, Gateway, will be renamed Pratt News and its content will be hosted on the News page of the Institute’s recently redesigned website.The change is an important step in implementing the Institute’s new brand strategy, which includes a strong and powerful visual identity, messaging platform, and positioning statement. Pratt has created a video to showcase the brand identity. (To view the video, click the arrow on the image above.)
The new branding has been integrated into the Institute’s website, which has re-launched with a complete visual redesign and a host of new features such as platforms to display student and faculty work, an Institute-wide events calendar, a dynamic news area, and a responsive design that adjusts to all mobile devices. The new brand allows the Institute to more effectively communicate its role as a global leader in art and design education. It emphasizes Pratt’s location in a cultural hub and its history of innovation as key to establishing a living lab of craft and creativity, where students and faculty come together to focus talent and passion into meaningful expression.
Text: Marion Hammon