About Gateway

Gateway was the community newsletter of Pratt Institute published monthly by the Office of Communications, in the Division of Institutional Advancement through spring 2014. For current Pratt-related news, visit the News page on Pratt’s website.


Archives
Wednesday
May212014

New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website

In September, Pratt’s online newsletter, Gateway, will be renamed Pratt News and its content will be hosted on the News page of the Institute’s recently redesigned website.The change is an important step in implementing the Institute’s new brand strategy, which includes a strong and powerful visual identity, messaging platform, and positioning statement. Pratt has created a video to showcase the brand identity. (To view the video, click the arrow on the image above.)

The new branding has been integrated into the Institute’s website, which has re-launched with a complete visual redesign and a host of new features such as platforms to display student and faculty work, an Institute-wide events calendar, a dynamic news area, and a responsive design that adjusts to all mobile devices. The new brand allows the Institute to more effectively communicate its role as a global leader in art and design education. It emphasizes Pratt’s location in a cultural hub and its history of innovation as key to establishing a living lab of craft and creativity, where students and faculty come together to focus talent and passion into meaningful expression.

Text: Marion Hammon

References (50)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
  • Response
    Response: sip trunking
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Response: Formula T10 Review
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Response: google
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Response: google
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Response: Review
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Response: Green Garcinia
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Response: linked here
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    blog topic
  • Response
    Response: Agen Bola
    blog topic
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Response: GCB Ultra Reviews
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Response: RX Repair Reviews
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Response: prolong Reviews
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Response: No2 Blast Reviews
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    blog topic
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Response: Secret Hotel
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    blog topic
  • Response
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    blog topic
  • Response
    Response: look here
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Response: look here
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Response: Cme Conference
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Response: Juveliere Review
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Response: detox slim Review
    Gateway - Across Campus and Beyond - New Branding Strategy to Give Gateway a New Name and Home on Pratt’s Redesigned Website
  • Response
    Response: Sad SMS in Hindi
  • Response
  • Response
  • Response
    mug Souvenir Mug Promosi-gelas keramik
  • Response
  • Response
    As a seniour content marketing strategist at London Agency, I consider that you are going in an accurate direction and I am totally pleased to read this new brand strategy.

Reader Comments (2)

good job

sincerely
www.warnermug.blogspot.com
November 2, 2017 | Unregistered Commentermug promosi
Website is the virtual office of any company, so if you are planning to design a responsive and user friendly website with more informative content is really a very good thought. Along with Branding it will also increase your leads. We at People Infinity (www.peopleinfinity.com) always recommend to have a Responsive & User-friendly website with more useful contents.
March 22, 2018 | Unregistered CommenterAbhishek Rai

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.